LemLem, meaning to bloom and flourish in the Ethiopian language of Amharic. Supermodel Liya Kebede’s inspiration to launch the brand following a trip to her native Ethiopia, where she met a group of traditional weavers who no longer had a market for their craft. The brand commits to elevating artisanship and expanding production and jobs in Africa. The collection is handwoven from natural cotton in Ethiopia. The brand is steadily expanding partnerships with additional artisan groups across Africa. The heart of the brand is women and the brand seeks to help them thrive both within its workshops and beyond through its support for The LemLem Foundation.