Reaching beyond what is domestically available in our fashion market to embrace brands abroad is key to the future of American fashion. FARM Rio, Brazil’s most popular fashion and lifestyle brand, is one such global brand making a debut on the American fashion scene and for more reasons than one, we are all falling in love.
Many of us are adopting a more global approach to the economy, humanitarian issues, and politics. It is so important to maintain a global, sartorial mindset as well. Broadening our cultural horizons has many benefits for every aspect of our lives, including the clothing we wear. Discovering or seeking out unique pieces from abroad gives us a chance to interject some diversity into the American aesthetic. Additionally, it also provides the opportunity to learn more about our global neighbors and what other cultures value.
From a Local Marketplace to a Global Brand
One thing that makes FARM Rio so impressive is its humble beginnings. Born in 1997 as a booth at a marketplace in Rio de Janeiro, the founder, Kátia Barros, introduced a collection of breezy, colorful fashions that captured the spirit of Rio. Locals immediately fell in love with FARM Rio’s authentic and bold designs.
This local success became the catalyst for launching 70 retail stores all across Brazil. Eventually, earning a reputation as the nation’s most beloved lifestyle brand within the company’s 20-year history. Now FARM Rio has decided to expand globally. As they bring the radiant energy of Rio to the rest of the world with the United States as their launching pad.
Vibrant Prints Are in Their DNA
FARM Rio is notorious for its gorgeous prints, textures, and vibrant designs. As a result, they have created more than 400 prints for each collection, no easy feat. The number of prints produced really demonstrates a commitment to individuality and creativity by FARM Rio. Each of their pieces evokes a carefree spirit that encourages confidence and self-expression in the wearer. The fall 2019 collection contains color-rich, eclectic designs that will transport you to a Brazilian summer, banishing the rainy-weather blues and cold fronts that are surely on their way.
“We aren’t afraid to be very bold and colorful—it’s part of our Brazilian DNA.” – Kátia Barros
One Purchase = One Tree Planted
FARM Rio is dedicated to protecting the environment as they are to creating beautiful prints. Furthermore, they commit to seeing our endangered forest ecosystems recovered and freshwater supplies protected globally, especially in Brazil. And they’ve made it easy for their customers to join them in this mission, by partnering with One Tree Planted, an organization whose mission is to make it simple for people to give back to the environment. With each purchase on FARMRio.com or at their retail locations, they donate one tree to be planted in Brazil’s endangered Atlantic Forest.
A Brazilian Paradise
The brand opened its first U.S. store this past April in Soho, New York. Additionally, locations in Miami and Los Angeles will open later this year. Visiting the Soho store will be an experience. As each of FARM Rio’s locations is designed to look and feel like a Brazilian oasis that transports its shoppers into the ethos of the brand. Shop our curation from their fall 2019 collection below.
Photo Credit: FARM Rio