As Italy’s largest fashion house, Max Mara is a name known across the world, synonymous with luxury, style and quality. It started with Achille Maramotti and his pioneering vision of accessible fashion. Maramotti founded Max Mara in 1951 in the Italian city of Reggio Emilia. The brand began with a line of high-end coats which were inspired stylistically by French haute couture but made using cutting-edge industrial tailoring techniques. More than 60 years after Maramotti made his first coats, the brand remains at the forefront of fashion, producing beautiful clothing in almost every category imaginable, from the classic to the experimental.