& Other Stories is a global celebration of different perspectives and different stories. The Swedish fashion brand, owned by H&M, was founded by a group of creatives in 2010 that had an idea to launch a beauty brand, but H&M soon realized the brand had more potential and a full clothing, accessories, and beauty line was born. With three separate design ateliers across the globe in Stockholm, Paris, and Los Angeles, & Other Stories takes a global approach to fashion. Each Atelier Collection is designed for the verve, mystique, and intrinsic style of the women who inhabit these three distinct, yet style-forward cities. Allowing women from all over the globe to shop the collection that most suits their personal style or the vibe of the occasion.
Video Credit: Brother Vellies courtesy of Elle, Maybelline NYC FITMe Campaign